Render planned, produced, and marketed a year in review for Access Ventures that showcased how the private-operating foundation was building a more inclusive and creative economy.
The Problem
Access Ventures’ biggest asset is also one of their biggest challenges: the depth and breadth of their investments. Through their one-pocket mindset, Access Ventures has built a diverse portfolio of investments that includes a great variety of asset classes, industry focus, and portfolio companies. From equity investments in blockchain technology to small business loans; from SaaS startups to podcasts, all of Access Ventures’ activities contribute to building a more inclusive and creative economy.
Given the diversity in Access Ventures’ investment portfolio and programmatic activities, the challenge was to tell a cohesive story about the impact of Access Ventures’ activities in 2021 that accurately reflects their substantial impact while keeping their stakeholders engaged in one single overarching storyline that connects these assets to the vision.
Planning and Wireframing
We worked with Access Ventures months in advance of publication to establish the audience and goals of the annual report. We built an outline with their team that identified the biggest moments of their year and simplified the story by breaking down the wide range of work they do into six digestible sections. We then took this outline and created visual wireframes to help organize and develop the initial design of the document.
Content and Design
With our outline and wireframe established, we developed copy, pulled stats, and captured stories to bring the narrative to life. We used this content to design a custom, 20-page downloadable PDF from scratch that matched the quality of work the Access Ventures’ team is doing and carried the audience through the case of how they are building a more inclusive and creative economy.
Publication and Distribution
We built a custom-designed webpage that shared an overview of the report and included an embedded form for easy download. We created social media, digital advertising, and email campaigns to grow the audience for their report and achieve more downloads.
The Results
20-page custom-designed annual report
Informed and delighted board, investors, and public
Built out improved process and management to be used for future reports
>9,700 report page views
>750,000 social impressions
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